entro De Ensayos No Destructivos from the 1985 /86 Graphis Annual. The design was produced by Rubên Fontana, and was the cover of a brochure for a non-destructive test center. As a designer, and huge advocate of minimal design, I always try to find that balance between abstract details and surrealism, all while incorporating the Swiss & Bauhaus philosophy of minimalism. I find that approach especially useful when it comes to all forms of visual communication, specifically print, branding, web, and motion graphics. In my humble opinion, a “less is more” approach seems to do the trick, and ultimately eliminates any pretension. I suppose that’s what I love most about this piece. No pretension. Just a timeless aesthetic that is straight to the point.