Droid Commercial Offensive to Podlings


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droid-x-commercial still

have to say, I can’t stand the Droid commercials. Actually, I can’t stand the entire campaign. Now don’t get me wrong, I love the Droid, I just fail to understand just who they are marketing it to. How on earth, during the U.S. occupation of Iraq and the continued destruction of our own middle class can an advertising firm suggest a commercial where stealth bombers drop cell phones on farmers?

The ad above, however, is even more baffling to me.

The very first time I saw this horrible commercial I was blown away by its lack of prevalence, not to mention I was immediately reminded of the fate of the poor Podlings from The Dark Crystal . At its core, the commercial basically informs you that unlike other phones, with Droid you can watch a popular movie streamed by Blockbuster Video and then get turned into some sort of  Borg/Podling hybrid. Is it me?

It’s the eye scene in this commercial that freaks me out. Am I really to believe that there is a large population that doesn’t feel that the eyes are the gateway to the soul? Not to get all Ram Das on you, but seriously, this is not a new concept (the phrase comes from Herman Melville btw).

Or is it worse than that? That they actually know that the eyes are the gateway to the soul and that they found a large market of people who want to stream Blockbuster Videos inside their souls and become Borgs?

I could endlessly deconstruct this campaign in search of answers, but I know it would be in vain. I could never understand a world where billions of taxpayer dollars go to high grade military aircraft in order to drop cell phone bombs on farmers and where ordinary office workers willingly turn into Podling Borgs in order to receive Blockbuster Video streamed directly into their souls.

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November 15, 2010

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Advertising, Culture, Web

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