Here’s an Ad from the “fling” publication that we thought we should add to our posts.

We were pretty impressed with the layout, and use of type. The logo is not bad either. One detail I think they could have done without is the little white box with the thumbnails of the watch. I personally think it takes away from the overall aesthetic.

It’s still an impressive ad, and a stepping stone in the direction in which a lot of AD designers nowadays should look toward. It’s minimal, using the product as a “mascot” to sell the buyer, and they weren’t afraid to use small type.

I’ve noticed a lot of AD designers seem to be discouraged, or even concerned with type being smaller than 12pt.

I always feel that it’s the aesthetics that will reel the reader in close enough to read the small type, leaving the type to enhance the graphics from far away, instead of taking away from it, potentially competing for space.

This is obviously just a subjective opinion of mine, but in the end it’s what sells the product that counts.

- m / Colorcubic™

This entry was posted on Friday, February 15th, 2008 at 9:01 pm and is filed under Culture, Design, Entertainment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.