So Christy and I were researching old publications, and the comparison to old media vs. new media. We just happened to stumble upon this dope Adult magazine publication called “Fling™” from back in the day.

We traced it all the way back to 1957, but we noticed that the company kept changing their logo every decade, (give or take a year or two).

Anyway, we feel that the best decade with the best brand identity for this publication was during the early 1970s to the late 1970s. We were so impressed with it that we had to buy one and add it to our library.

When we received it, not only did we discover that the layout was brilliant, (inside and out), but their topics were relatively mild, laced with humor, and also very educational. Now I know this may seem a bit far from “classy”, but this is a perfect example of not judging a book by it’s cover.

Regardless if you’re into pornography or not… if you’re into design, or you’re into branding, layout, typography, or illustrations, you need to pick up a copy of this. You can find it on ebay for approximately $25.00

In my opinion it’s worth every penny.

- m / Colorcubic™

This entry was posted on Friday, February 15th, 2008 at 8:09 pm and is filed under Culture, Design, Entertainment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.