Trademarks, logos, and icons
We found these logos in the Graphis Annualâ„¢ 1985 /86 edition. I really love how minimal, and traditional these are. It’s very easy to walk away from viewing these, and still remember their associations. It wasn’t until the 90s that people really went crazy with the idea of branding, and started peddling crap for logos. Personally that’s one of my biggest pet peeves when people forget the purpose of a logo / icon / brand identity, and just produce shiny, colorful abstract shapes without considering who’s going to be viewing it, and whether or not it’s memorable.
Christy and I usually follow a strict guideline when branding a client, or product. We believe strongly in the use of negative space, a flat 2D approach, and a minimal use of colors (if any). When we’re finished with the brand identity / logo / icon (whatever you want to call it), it has to look good in black and white initially, and then we add color to it if necessary (depending on the client, and the client’s demographic). I wish more logo designers would follow this rule of thumb. I’d like to take this time to give credit to the designers whose work we featured in the image above. Going from left to right, top to bottom:
• Icon designed for the American Protection Industries, Inc. Designed by: Gary Hinsche.
• Logo for the Central Typesetting Company. Designed by: Emmett Morava.
• Icon designed for GoTech™ Inc. Designed by: Peter Adam.
• Icon designed for landscape designer, David Baldwin. Designed by: Alan Colvin.
• Icon designed for Dacosystems™. Designed by: Emmett Morava.
• Icon fro the Japanese bank Mitsui™. Designed by: Takenobu Igarashi.
• Logo for Transportes Urbano de Sevilla. Designed by: Roberto Luna & Fernando Mendoza.
• Icon designed for the amalgamation of two flour mills. Designed by: Rosmarie Tissi.
• Icon designed for the LAOOC (Amateur Athletic Foundation). Designed by: Ray Wood.
Hope you enjoy 
- m / Colorcubicâ„¢
