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The first Pantone Guide in 1963 featured only 500 colors. Over the years, the range of colors has continued to expand. A rare look into the behind-the-scenes of the design world's color standard.
Archive for the ‘Color’ Category
We've been working on a new PSA (Public Service Announcement) series that communicates important issues in a straightforward manner. The first print is targeted to children, encouraging them to read.
The first advertising book I’d ever read was Ogilvy on Advertising, and Mr. Ogilvy asserted in his overture that he most certainly hated rules even though he was sometimes attacked for imposing them. [...]
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