STX Entertainment - EPK UiUX Design

Colorcubic was commissioned to redesign the STX Entertainment web presence, with a strong emphasis on the revisualization of each EPK movie release. The intent was to establish a familiarized interaction experience for the end user, while still maintaining a unique experience from each movie’s EPK, by utilizing each movie’s proprietary content. A single, actionable color (regal yellow) was employed, and incorporated across the site, to boldly engage the user. The team utilized InVision to share progress, and previews internally, as well as with the client.

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