City of Beaverton

• Branding + Marketing + Web Design
• Client: Custom Dental Prosthetics®
• Designer: Colorcubic®

Colorcubic® was commissioned by Custom Dental Prosthetics®, a dental laboratory specializing in removable and implant prostheses, to establish a comprehensive brand identity and multi-channel marketing presence. The engagement encompassed brand strategy and visual identity development, promotional video production, print advertising design, and full website design and development. The goal was to position Custom Dental Prosthetics as a premium, technically proficient lab capable of competing at the highest level within the dental prosthetics industry, both online, and at in-person trade events.

On the video production side, Colorcubic® created promotional marketing content designed for versatility across multiple touch points. The video assets were produced to serve double duty: functioning as polished website content that communicated the lab’s capabilities and craftsmanship to prospective dental professionals, while also being formatted for impactful presentation at dental trade shows where first impressions and visual storytelling are critical to standing out on a crowded exhibition floor. Alongside the video work, Colorcubic® designed print advertisements that reinforced the brand’s visual language and could be deployed across industry publications and trade show collateral.

For the digital side of the engagement, Colorcubic® handled the full design and development of Custom Dental Prosthetics’ website, building a platform that showcased the lab’s specialization in both removable and implant prosthetics. The site was crafted to serve as a central hub for the brand, integrating the promotional video content, reinforcing the visual identity established through the branding work, and providing dental professionals with a clear, professional introduction to the lab’s services and expertise. Taken together, the full scope of work gave Custom Dental Prosthetics® a unified brand presence across every channel where they engage with their audience.

[Design Notes: All 3D rendered images lit using Colorcubic’s very own HDRI lighting preset plugin, SceneLight®, for Cinema 4D.]