Branding + Identity Design is about knowing who you are & what you do, which informs how you communicate as a brand to your community. This is true, not only for individuals, but for companies as well. Your brand isn't just a pretty logo; it's how you represent yourself, your ideas, and your products and/or services for consumption in a digital & tangible medium. And the lines that separate those mediums are quickly blurring with the rapid innovations of interoperable technology within the growing conflux of digital & tangible spaces.
Often times, individuals & companies alike struggle with understanding who they are & what they do, and even more so, who their community is, and how to engage with them. Seem far fetched? Let's do a thought exercise in introspection; ask yourself, "who am I? What do I do that makes me who I am? How do I contribute to my community? Do I add value to the lives of the people in my life?" These questions, although seemingly simple, are loaded, and often times difficult to answer. This is where we come in; to help ask the pertinent questions, encourage introspection, research your community, ideate with you collaboratively, and explore timeless visual design elements to help you hone into your identity, as a brand.
At Colorcubic®, we consider this process of branding + logo design to be a form of creative self-discovery, which, in essence, helps lay the foundation for how your brand will be perceived in all aspects of your creative & entrepreneurial endeavors.
3D, Animation +
All brands, whether they're individuals, or companies, depend on design as a tool to engage with their respective audience & community. But what, exactly, is design, and why is it so important? Let's examine this for a moment, to better understand the use-case & value of various design disciplines, and why they're so effective with engagement initiatives.
In short, design is a creative form of communication; a method of conjoining logistical & artistic mediums to communicate creatively to your target audience & community with the intention of appealing to their curiosity in exchange for some value proposition. This spans the range of the more generalized term "graphic design" to encompass creative writing, typography, illustration, animation, motion graphics, 3d modeling, and more. These various design disciplines supercharge brands with the capacity to appeal to their target audiences & communities in ways that help to not only garner, but retain their attention. And one of the best forms of design communication is 3D, Animation + Motion Graphics. Why? Because, in practice, these multiple disciplines can utilize most, if not, all of the aforementioned design disciplines in a multidisciplinary way, by leveraging dynamic audiovisual storytelling techniques to engage a captivated audience.
Unlike static images, (which do have their place in the right setting), that often times have to work much harder to appeal to the attention of the viewer, 3D, Animation + Motion Graphics are much more effective at cutting through the distractions to gain the attention of a potential viewer.
At Colorcubic®, by providing 3D, Animation + Motion Graphics services, this ensures that we can offer our clients & partners the most effective audiovisual storytelling tools & techniques to engage their respective audiences & communities.
The term "User Experience", (or "UX" for short) gets thrown around a lot, and often times people misinterpret its meaning, or are vague in how they're applying that terminology. For starters, when it comes to products, UX doesn't just apply to the User Interface, (or "UI" for short) of digital products, e.g. websites & mobile apps. It also applies to tangible products as well, e.g. buildings, houses, automobiles, cooking appliances, street lights, bike lanes, drum machines, camera equipment, etc...
So how does one measure a user experience as positive or negative? In short, a positive product user experience doesn't make you think about how to use the product. Think of it like a perfect harmony of form & function; like breathing. You don't really think about breathing. You just do it. It's only when you can't breathe, that you begin to think about breathing. The same is true for all user experiences; when you're having a positive product user experience, you're not thinking about how you're using the product. You're just using it, intuitively. It's only when you can't figure out how to use the product, do you start thinking about it, and generally those thoughts are negative. The value proposition of a product that offers a positive user experience is one that can be utilized intuitively & frictionlessly.
At Colorcubic®, when it comes to digital & tangible product design + development (whether we're designing & developing for websites, mobile apps, video games, wearables, or consumer electronic products), we deploy these design philosophies collaboratively, to ensure the best outcome for an overall positive user experience.
PPC Advertising +
PPC Advertising (or "Pay Per Click Advertising) + Digital Marketing encompass a wide gamut of marketing initiatives that span a broad range of industries. But how is it applied, and what're the benefits? Let's examine the value propositions for a moment...
PPC Advertising generally pertains to Google Ads, Facebook Marketing, etc... A concept where individuals and/or companies will allocate a budget to spend on ad marketing, by extending the reach of their marketing efforts utilizing proprietary engagement tools & resources provided by Google, Facebook, Bing, etc... The idea is that customers, or users (whoever your target audience is) will click on your ads, which show up in the networks of Google, Meta/Facebook, etc... And when users click on those ads, those clicks count towards your digital marketing budget, spent through those respective brand's networks.
Many prominent social media platforms have PPC Advertising options for brands to extend their engagement reach, which are generally utilized for conversions. But what is a "conversion"? In short, it's a goal you set for your community and/or customers to achieve, e.g. you have an e-commerce website, and you want your customers to buy your products. The conversion would be a customer adding product to their cart, and completing the checkout process, resulting in payment being issued to you. That would count as a "conversion". This applies to email newsletter signups, etc...
At Colorcubic®, we utilize a multidisciplinary set of tools & best practices to deploy proprietary digital marketing strategies to augment our partners & clients' PPC Advertising + Digital Marketing efforts, by leveraging a collection of SEO tools & resources, extensive Keyword & Key-Phrase (as well as negative Keyword & Key-Phrase) research, along with budget-optimizing analytical tools, e.g. GTM (Google Tag Manager), in tandem with Google Analytics. Generally, these marketing initiatives are year-long commitments, as they require extensive, in-depth analysis & lean adjustment periods for campaign optimization. As a result, these efforts offer invaluable insight, not only into what your customers and/or community are looking for, but how they're thinking, and what informs their decision-making.
Over the last 5 years, some incredible advancements have been made in the areas of AI (aka "Artificial Intelligence"), specifically with NLP (Natural Language Processing), GANs & VQGANs (Generative Adversarial Networks & Vector Quantized Generative Adversarial Networks), VAEs (Variational Autoencoders), Image Captioning Models, Conditional Image Generation Models, and GPTs (Generative Pre-trained Transformers); the major technological advancements that enable computers with these capabilities (which we refer to as AI models) to better interpret a human's natural language, while outputting images, text, audio, and video from natural human language directives. In short, computers can now better understand our intentions through intuitive natural language text & speech commands. It isn't perfect, but AI is the worst it will ever be today, which means it's only going to continue to improve exponentially over the coming months & years.
This brings us to Web3 (aka "the decentralized internet of value"), a security, data privacy, and autonomy protocol initiative that empowers users with equitable control over their own content, data, and privacy through the use of decentralized tools & resources that interoperate with the internet, (not to be confused with Tim Berners-Lee's Web 3.0, aka "the semantic web". Although some would argue there's not much of a distinction between the two). Web3's current incarnation utilizes blockchain technologies in the form of decentralized cryptocurrencies & NFTs (or Non-Fungible Tokens), acquired through both centralized & decentralized exchanges (or DEXs).
So how does Colorcubic® fit into all of this? Ultimately we're going to continue to ethically apply what we know of these technologies to better offer creative solutions to our partners & clients, as well as educating our community about the pros & cons of these nascent asset classes. It's important to remember that these technologies are neither "good" nor "bad", but how they're utilized by us humans determines the ethical implications of their use-case. We can choose to use them ethically & responsibly, carefully deploying them, with strict regulatory guidelines, without infringing upon human & civil rights; or we can choose to be negligent with how we deploy these technologies, without any consideration to how these technologies can have a direct impact to a person's livelihood, and our collective GDP (which, in the United States, 70% of our GDP is attributed to household consumer spending). For us, we'll always choose to be ethical & responsible with the technological creative tools we utilize. And if our research leads us to conclude & reach a consensus that the continued use of these technologies is unethical & irresponsible, then we'll forego their continued use. At the end of the day, we're a Technology-Agnostic, Multidisciplinary Design Studio, so it's in our best interest to stay educated.