HealthGenYZ® is a healthcare advocacy + healthcare technology company, focused on the health support of young adults.
In 2018, HealthGenYZ approached Colorcubic with a goal in mind; to establish a new brand intent on helping Millennials & GenZ navigate the convoluted & technology-antiquated space of the healthcare industry.
This endeavor set out as a frictionless collaborative relationship, establishing a wide network of healthcare professionals along the way.
As the brand came into fruition, the needs of the brand began to evolve quickly.
Colorcubic® was tasked with establishing a strong, proprietary web presence for HealthGenYZ via healthgenyz.com, as well as strong visual elements that appealed to Millennials & GenZ, by way of 3D graphics that accentuated core topics, animated infographics, promotional videos, and interactive surveys.
The goal was to set HealthGenYZ apart from the quintessential health & wellness brand through the design of a bold, timeless brand identity, with bold primary color-ways to match, and complimentary static & dynamic graphics that captured current events encompassing health & wellness, at the intersection of technology & healthcare.
In 2020, during the early inception of Covid-19 & the Coronavirus, HealthGenYZ began to pivot, to focus on collaboration with healthcare professionals, in an attempt to help educate the general populous about the dangers of Covid-19 and the Coronavirus, and to help navigate & discern disinformation from fact.
The relationship with HealthGenYZ is an ongoing endeavor, and will continue to evolve with the changing paradigm of the healthcare industry, at the intersection of technology that is providing a democratized healthcare experience.
[Design Notes: All 3D rendered images lit using Colorcubic’s very own HDRI lighting preset plugin, SceneLight®, for Cinema 4D.]