HealthGenYZ™

• Branding + Product Design
• Client: HealthGenYZ®
• Designer: Colorcubic®

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The brand and the mission:

HealthGenYZ® is a healthcare advocacy and technology company focused on the health support of young adults. In 2018, HealthGenYZ approached Colorcubic with a clear objective: establish a bold, proprietary brand identity designed to help Millennials and Gen Z navigate the technology-antiquated and often convoluted landscape of the healthcare industry. The goal was to set HealthGenYZ apart from conventional health and wellness brands through a timeless identity system with bold primary colorways, complementary static and dynamic graphics, and visual language that spoke directly to a younger, digitally-native audience.

The platform build and technical scope:

Colorcubic designed and developed the HealthGenYZ web platform on WordPress, built with Elementor Pro, Advanced Custom Fields, and custom post types, including custom-built tools to facilitate health-related public polls that provided healthcare stakeholders with real-time data on patient health literacy, insurance navigation, and access to care. Visual deliverables spanned 3D graphics, animated infographics, promotional video production, and interactive survey assets. As the brand evolved, Colorcubic extended its visual system into institutional partnerships, producing branding assets, social media graphics, event promotional materials, speaker cards, and branded photo treatments for the Oregon Health Forum’s GenNext webinar series and the Oregon School Based Health Alliance (OSBHA), placing HealthGenYZ’s identity inside two established state-level health organizations and their public-facing campaigns.

The pivot and the ongoing relationship:

In 2020, as Covid-19 reshaped public health priorities, HealthGenYZ pivoted toward active collaboration with healthcare professionals, working to educate the general public about the pandemic and help navigate the growing tide of health disinformation. Colorcubic supported this evolution through the same visual and digital infrastructure built from the ground up since 2018. The HealthGenYZ engagement represents the kind of long-term, adaptive creative partnership Colorcubic is built for: a relationship that grows with the client as the landscape changes, at the intersection of healthcare advocacy, technology, and design.

[Design Notes: All 3D rendered images lit using Colorcubic’s very own HDRI lighting preset plugin, SceneLight®, for Cinema 4D.]